Hello,
I'm Rafael
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I'm a Cleveland-based Paid Media Strategist who helps businesses reach the right customers through data-driven advertising. With experience across digital and traditional media, I develop, manage, and optimize campaigns that generate measurable business results.
Overview
4+ years of media & advertising experience
Over $3M in managed media spend
Digital and traditional media expertise
Based in Cleveland, Ohio
Where the work has taken me.
2022 — Sold advertising placements across local media while building experience in media planning, client relationship management, and campaign development.
2023 – Present — Plan and manage integrated advertising campaigns across digital and traditional media for clients in healthcare, retail, nonprofit, and service industries in a boutique ad agency.
2025 – Present — Independent / Freelance Paid Media Strategist, helping small businesses develop and manage performance-driven marketing campaigns.
Full media mix, one guy.
Digital Advertising
Google Ads
Meta (Facebook & Instagram)
LinkedIn
TikTok
Video & Streaming
YouTube
Connected TV (CTV)
Online Video (OLV)
Display & Programmatic
Display Ads
Native Advertising
Retargeting
Programmatic Media Buying
Traditional Media
Broadcast TV
Cable
Radio
Billboards
Measurement & Reporting
Google Analytics 4
Looker Studio Dashboards
Conversion Tracking
Campaign Performance Reporting
Hire me as your strategist
Need a media plan built, a campaign launched, or an existing account rescued? I work as an independent contractor, managing everything from strategy to reporting.
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