Experience
Associate Media Strategist
Brokaw
Oct 2024 – Current
Cleveland, Ohio
Planned, executed, and optimized cross-channel media campaigns, leveraging data insights from historical performance to drive results.
Presented insights to clients and internal teams through reports and dashboards.
Interpreted performance data from reporting dashboards to identify strategic opportunities and optimize campaign investments.
Worked closely with the account team to ensure alignment between media placements and messaging, resulting in increased engagement.
Media Coordinator
Brokaw
Aug 2023 – Oct 2024
Cleveland, Ohio
Managed over $1M in Facebook Ads, overseeing audience segmentation and creative performance to maximize performance.
Led end-of-campaign reporting and insights, compiling key takeaways and recommendations to inform future strategy.
Streamlined media billing and ad trafficking processes, ensuring accurate reconciliation and smooth execution of integrated campaigns.
Developed weekly performance reports, synthesizing data into clear insights to keep internal teams aligned on key metrics and opportunities.
Intern
Brokaw
Mar 2023 – Jul 2023
Cleveland, Ohio
Supported the media team with acquisition, strategy, research, and reporting.
Proactively interacted and helped teams with a variety of projects.
Responsible for data entry and accuracy in reporting documents.
Met deadlines and exceeded expectations for assigned (and unassigned) tasks
Sales Manager
Kent State Student Media
May 2022 - Dec 2022
Kent, Ohio
Oversaw advertising sales in 34 different outlets and 10 brands.
Recruited, hired, and trained team to fit the office's culture.
Assessed processes and procedures, identified opportunities for improvement, and implemented them.
Director of Creative Services
Franklin Advertising Club
Jan 2022 - May 2023
Kent, Ohio
Organized and managed events and meetings for students.
Rebranded and revamped the club's brand identity, mission, and structure.
Client Liaison/Account Executive
Kent State Student Media
Jan 2022 - Jun 2022
Kent, Ohio
Sold over $12,000 in advertising and achieved 118% of the revenue goal.
Managed a portfolio of 30 accounts.
Built, maintained, and reconnected client relationships.
Created, planned, and implemented advertising campaigns.
Researched and developed new products and campaigns.
Office Assistant
Kent State Student Media
Sep 2021 - Jan 2022
Kent, Ohio
Optimized office workflow and procedures.
Finalized advertising projects and social media posts.
Promoted Student Media and its partners by helping in distribution efforts, marketing, and promotional events.
Communication Intern
Faculdade Futuro
Dec 2019 - Feb 2020
Curitiba, Brazil
Executed customer service on phone, WhatsApp, and social media platforms.
Performed analysis studies and reported them to improve customer experience and sales journey.
Reported communication opportunities on virtual and physical environments and proposed solutions.
Copywrote social media posts and scripts for advertising and internal communication.
Other Experiences
Disney College Program ✨
Nov 2018 – Feb 2019; Orlando, Florida
Attractions Cast Member responsible for safety and customer service.
Stage Production Intern
Mar 2019 – Apr 2019; Curitiba, Brazil
Assisted touring productions in the largest theater festival in LATAM.
Rotary Youth Exchange Program
Aug 2015 - Jul 2016; Taipei, Taiwan
Study abroad experience that fostered cultural understanding and global citizenship.